Scripted, designed, animated, delivered
Turn your business into a clear explainer video.
ExplainMyBusiness helps you explain what you do, why it matters, and what prospects should do next in a polished video built for websites, ads, sales calls, and investor decks.
- 60-90s
- Core explainer length
- 7 days
- First script target
- 4K
- Final export ready
Creative services
We solve messy briefs through story, motion, and launch cuts.
Message architecture
Turn rough notes into a script people can repeat.
Buyer, pain, proof, offer, and CTA shaped into a video-ready story.
Visual direction
Choose the treatment before production starts.
Typography, UI animation, live-shot hybrid, or cartoon explainer direction.
Launch system
Make one story work across every channel.
Flagship video plus cutdowns for homepage, sales follow-up, ads, and onboarding.
What actually happens
Your raw pitch becomes a video system in four visible passes.
No mystery lab. The work moves from words to scenes to motion to launch-ready cuts, so you can see what is changing and approve the right thing at the right moment.
Script
Problem. Solution. Proof. CTA.
Storyboard
Animation
UI + type + proof
Launch cuts
Website
Sales
Social
- 1 Clarify
- 2 Frame
- 3 Animate
- 4 Launch
Why it works
A sharper message before a prettier animation.
The first job is not decoration. It is making your offer easy to repeat, easy to trust, and easy to act on.
- Use real business language, not filler
- Keep the story anchored in what already exists
- Quick approvals, not endless back-and-forth
- Simple checkpoints from script to finish
- One story can support many cuts
- Built to keep working after launch
The problem
Most businesses are harder to understand than they need to be.
Clarify the offer
We translate your pitch, website, deck, or notes into a tight story people can follow.
- What do you do?
- Why should the viewer care now?
Show the value
We build visual scenes that make the customer's pain, your solution, and the outcome obvious.
- Make the workflow visible
- Let the proof do real work
Drive the next action
Every video ends with a clean CTA for demos, calls, signups, purchases, or investor follow-up.
- Pick one next step
- Make it easy to say yes
Video formats
Built for the places your buyers already look.
Homepage hero
Sales follow-up
Product onboarding
Launch campaign
Homepage Explainer
A clear flagship video for your website hero, landing page, or sales page.
- Use when the offer needs to be understood in under a minute
- Lead with the pain, proof, and promise
- Build the main CTA around the next business action
Product Demo
Screen-led storytelling for software, apps, dashboards, and technical products.
- Best when the product needs to be seen in motion
- Show the workflow before the features list
- Great for onboarding and sales enablement
Ad Cutdowns
Short hooks and vertical edits for paid social, organic posts, and remarketing.
- Pull one strong hook from the main script
- Keep the message narrow and memorable
- Useful for campaign testing and retargeting
Investor Story
A polished narrative for pitch decks, investor updates, and partner meetings.
- Works best when proof and momentum need equal weight
- Explain the market, traction, and direction clearly
- Useful for decks, meetings, and follow-up clips
Need help choosing?
Start with the business moment, then we recommend the right format and the first script angle.
Top use cases
Pick the business moment first, then shape the video around it.
The same production process can solve different bottlenecks: homepage confusion, sales follow-up, product education, launch momentum, or investor context.
Each use case should answer one thing clearly.
What is the buyer seeing, what do they need to understand, and what action should happen next?
Homepage conversion
Give visitors a fast path from confusion to "I get it" before they leave the page.
- Best for a crowded homepage
- Lead with the problem and payoff
- End with a simple next step
Sales follow-up
Send prospects a short recap that explains the offer better than another long email.
- Best after a first call or demo
- Reinforce proof and scope
- Keep the ask easy to respond to
Product onboarding
Show the workflow, value, and first win without making users read a help center.
- Best when activation is the goal
- Show the first successful action
- Reduce setup friction
Launch campaign
Turn one story into the homepage video, paid ad hooks, social cuts, and announcement assets.
- Best when you need momentum
- Reuse one message across channels
- Keep the launch angle consistent
Story angles
A stronger explainer starts with the right narrative shape.
Problem to payoff
Messy status quo
Launch momentum
For technical offers
Problem, workflow, payoff
Best when the viewer needs to understand how the product works before they trust it.
- Show the system in motion
- Use the product to prove the claim
- End with the result the buyer wants
For service businesses
Messy status quo, guided fix
Best when the customer knows the problem but needs to believe your process is simpler.
- Make the pain feel familiar
- Show the process as the relief
- Keep the CTA concrete and low-friction
For launches
Old way, new way, first action
Best when you need a crisp campaign message that can travel across multiple channels.
- Open with the shift
- Show what changes after launch
- Build cutdowns from the same core line
Packages
Choose the build level that matches the moment.
Most projects start with the middle package.
That gives you the script, the visuals, and the delivery without skipping the message work.
Starter
Script + Storyboard
For teams that need the message shaped before production.
From $1.5k- Discovery intake
- 60-90 second script
- Scene-by-scene storyboard
- Best when you already have a separate production team
Most useful
Full Explainer Video
Strategy, script, design, animation, voiceover direction, and final delivery.
From $4.5k- Messaging workshop
- Custom visual direction
- Animated 16:9 video
- Revision rounds included
- Best for a flagship homepage or sales asset
Growth
Launch Video System
One flagship explainer plus platform-specific cuts.
From $7.5k- Main explainer
- Short ad variants
- Vertical social edits
- Thumbnail stills
- Best when one story needs to do more jobs
Proof to build around
The video should make the business easier to judge.
Strong explainers do not rely on hype. They make the buyer's decision cleaner by surfacing the right proof in the right order.
What the viewer should feel
“I understand the offer.”
“I can see why it is different.”
“I know what to do next.”
Sample videos
Start with references, not a blank page.
Browse a few sample directions here, then open the full searchable library when you want to compare more styles and business moments.
212 sample videos, organized by the job they do.
Pick the moment first, then choose the style. That keeps the video focused on the buyer's aha moment instead of decorative motion for its own sake.
Great when the site needs to explain the offer in the first few seconds.
Choose the visual language after the story is clear, not before.
That is the line between a nice video and a useful sales asset.
Clear offer
Show workflow
Build trust
Create urgency
Short social cut
Pick one sample for the story and one for the finish.
That gives the team a direction for messaging and a direction for visual energy before production starts.
Use the samples like a chooser, not a gallery.
1
2
3
Choose the business job
Pick homepage clarity, product demo, investor proof, or launch momentum first.
Choose the story shape
Match the sample to the arc: problem to payoff, proof first, or short conversion cut.
Choose the visual finish
Use the detail chips to decide whether UI, typography, live shot, or motion should lead.
1:18
Industrial product
Air Rotec
A clean explainer for a technical product that needs quick clarity and trust.
Proof-led
Fast clarity
Workflow focus
- Strong for technical proof
- Works when the workflow matters
Best for product-led proof and technical buyers.
Why this one works
It opens with enough product context to build trust, then lets the workflow carry the explanation without overexplaining.
3:01
Software story
Data Kitchen
Frames the product around the problem, then walks the viewer into the aha moment.
Problem-first
Aha moment
Buyer clarity
- Great for SaaS clarity
- Shows the shift from pain to payoff
Best for homepage clarity and software offers.
Why this one works
It frames the problem clearly, then earns the aha moment with a simple product-led transition.
2:06
Investor context
OurCrowd Investment 3
Lets the proof do the work before the voiceover moves the viewer to the ask.
Proof-led
Investor ready
Low friction ask
- Best for investor trust
- Useful when the proof should lead
Best for investor or partner-facing proof.
Why this one works
It leans on proof and pacing, which is useful when the audience already knows the space and needs confidence more than education.
0:39
Consumer product
Organic Baby Food - Hipp
Short, direct, and product-led for a consumer pitch with a tight attention window.
Short form
Product-first
Quick read
- Good for a short attention span
- Product-first and simple
Best for quick consumer reads and tight hooks.
Why this one works
It gets to the product quickly and stays compact, which makes it useful for retail-like or consumer-friendly offers.
1:50
App or device
FridgeEye
Shows the product in motion so the audience sees how it fits into daily use.
Motion-led
Daily use
Product demo
- Best when motion needs to teach
- Useful for product walkthroughs
Best for devices and onboarding-style demos.
Why this one works
It uses motion to show the product in daily use, which helps viewers picture the fit instead of just hearing about it.
1:31
Launch demo
Falcon WaterTag Extreme
A launch-style direction that pushes momentum and keeps the ask visible.
Momentum
Launch hook
Clear CTA
- Good for new launches
- Keeps the next step obvious
Best for launch pages and campaign hooks.
Why this one works
It keeps momentum visible and ends with a clear action, which is what launch messaging usually needs most.
Result targets
Pick the business result before choosing the animation style.
The right explainer brief starts with the job the video needs to do after it is published.
- Best for offers with a long explanation
- Keep the booking path obvious
- Best when the same pitch keeps repeating
- Helps every rep tell the same story
- Best when a new message needs to land quickly
- Works across launch pages and announcements
- Best when one story needs many cuts
- Feed ads, shorts, and retargeting
Process
A production path that keeps the message from drifting.
- Brief Offer, audience, proof, competitors, and CTA.
- Script Problem, solution, outcome, and next step.
- Design Frames, style, pacing, and visual system.
- Animate Motion, sound, exports, and launch-ready cuts.
Scope clarity
Clear boundaries keep fast projects moving.
Included
- Message shaping and script direction
- Storyboard and visual production plan
- Custom design frames and animation
- Launch-ready exports and basic cutdowns
- Best for teams that want one owner through delivery
Best supplied by you
- Logo, brand colors, and product screenshots
- Current pitch, website, deck, or sales notes
- Audience, CTA, timeline, and approval owner
- Any claims, data, or testimonials to include
- Best for making the first round sharper
Can be added
- Voiceover sourcing and direction
- Ad cutdowns and vertical social versions
- Landing-page copy based on the video story
- More product scenes or localization support
- Best when the core story needs extra reach
Launch path
A practical production timeline for fast pushes.
Faster projects stay tight by locking the message first, then using clear approval points for script, storyboard, design, and animation.
Production inputs
The fastest way to start is to send the raw material.
A perfect brief is not required. A rough pitch plus existing assets is enough to shape the first video direction.
Channel plan
Plan the cuts before production starts.
A video is more useful when the homepage version, sales version, social clips, and follow-up assets are planned together.
Website
16:9 explainer, silent-friendly captions, thumbnail still, and CTA-aligned page copy.
- Homepage hero or product page
- Clear first impression
Sales
Follow-up cut, demo recap, objection-focused section, and a linkable version for prospects.
- After a call or live demo
- Useful for outbound and follow-up
Social
Vertical hooks, square crops, short captions, and stills for announcements or retargeting.
- Launch bursts and ad testing
- Keep one message across formats
Investor or partner
Deck-friendly export, problem-solution framing, traction proof, and a clean context clip.
- Board, investor, or partner updates
- Move from story to proof fast
First call output
Leave with the video angle, even before production starts.
The first conversation narrows your audience, offer, proof, and CTA into a practical direction for the video.
- Primary viewer and buying moment
- Problem-solution-outcome story path
- Recommended video format and length
- Asset checklist for production
What you get
A useful video package, not just one file.
- Main story asset
- Built to anchor the rest of the page
- Better previews and thumbnails
- Useful on landing pages and social posts
- Helps the page match the video
- Makes the offer easier to scan
- More mileage from one story
- Fits channels that need shorter attention windows
Start here
Send the basics. We will take it from there.
Only name, email, and phone are required. The optional fields help us recommend the first direction faster, but a rough note is enough to start.
Website, deck, screenshots, notes, or whatever exists today.
Audience, problem, proof, CTA, and best-fit video format.
Scope, missing assets, and the right package to move forward.
Prefer email?
zev@zdhconsulting.com
Send your website, phone, and the thing that needs explaining.
Want to prep first?
Score your offer clarity
Compare packages
Browse sample videos
Open launch checklist
Fast path
Skip the long intake. Send the signal.
A useful first note only needs the basics: where the pitch lives, what has to become clearer, when you need the video, and what the viewer should do after watching.
Website or deck
Audience and goal
Timeline and budget
Request a fit check
What the first reply should do
Turn the messy pitch into a clear first direction.
The goal is not to make you fill out paperwork. It is to identify the strongest angle, the right package, the missing assets, and the next decision that moves production forward.
First direction includes
Story angle
Recommended scope
Asset checklist
Start now
Decision FAQ
The questions buyers ask before they say yes.
If the project is a fit, the answers should make the next step feel lighter: send the rough material, pick the business job, and let the first script direction expose what needs to happen.
- Send the messy version
- We help find the first angle
- Compare styles before you commit
- Pick the business job, then the look
- Know what’s included up front
- Choose the level that fits the moment
What do I need to send first?
Send your website, deck, current pitch, product screenshots, sales notes, or any rough description of what needs to be explained. Perfect polish is not required.
Can you help if the message is not clear yet?
Yes. The script-first process is built for messy offers. The first useful output is usually the sharper angle, audience, proof, and CTA before animation starts.
What kind of video should we make?
That depends on the business job: homepage conversion, product demo, sales follow-up, launch campaign, onboarding, or investor context. The brief can start before that choice is final.
How long should the main explainer be?
Most flagship explainers should land around 60-90 seconds. More complex products can use a short flagship video plus supporting demo or sales clips.
Can one video support multiple channels?
Yes. The strongest projects plan the homepage version, sales follow-up cut, ad hooks, social crops, captions, and thumbnail stills before production starts.
How fast can a project start?
Most projects can start with a short brief, website or deck review, and one message-shaping pass. A first script direction is usually the best early milestone.
Can existing brand assets be used?
Yes. Logos, colors, product screens, deck slides, screenshots, and existing footage can all guide the video style and script.
Can I email instead of using the form?
Yes. Email zev@zdhconsulting.com with your website, target audience, goal, timeline, budget range, and any existing deck or product screenshots.
Who owns the finished video?
The intended model is a launch-ready video package for your business. Project-specific licensing, source files, voiceover, stock assets, or special usage terms should be confirmed before production starts.
What happens after I send the basics?
The reply can recommend a package, identify missing inputs, and outline the first video direction so the next conversation is about scope instead of guessing.
Choose your path
Pick the next step that matches where you are right now.
If the pitch is messy, start with the brief. If you need examples, use the samples. If you need to choose the business job, use the use cases. If you need a package, compare the build levels.
Start here
Send the basics
Give us the website, deck, or rough pitch and we will shape the first direction.
- Fastest way to begin
- Best when clarity is the main problem
See how different businesses are explained, then pick the references that fit.
- Use when style is still open
- Great for narrowing treatment choices
Choose the business moment first so the explainer serves the right goal.
- Best when the page needs one clear job
- Helps avoid vague production scope
See how message work, production, and cutdowns are split for different project sizes.
- Good when budget and delivery shape matter
- Shows the difference between message and production work