Message architecture
Turn rough notes into a script people can repeat.
Buyer, pain, proof, offer, and CTA shaped into a video-ready story.
Scripted, designed, animated, delivered
Turn your business into a clear explainer video.
ExplainMyBusiness helps you explain what you do, why it matters, and what prospects should do next in a polished video built for websites, ads, sales calls, and investor decks.
- 60-90s
- Core explainer length
- 7 days
- First script target
- 4K
- Final export ready
Creative services
We solve messy briefs through story, motion, and launch cuts.
Visual direction
Choose the treatment before production starts.
Typography, UI animation, live-shot hybrid, or cartoon explainer direction.
Launch system
Make one story work across every channel.
Flagship video plus cutdowns for homepage, sales follow-up, ads, and onboarding.
What actually happens
Your raw pitch becomes a video system in four visible passes.
No mystery lab. The work moves from words to scenes to motion to launch-ready cuts, so you can see what is changing and approve the right thing at the right moment.
Script
Problem. Solution. Proof. CTA.
Storyboard
Animation
UI + type + proof
Launch cuts
Website
Sales
Social
- 1 Clarify
- 2 Frame
- 3 Animate
- 4 Launch
Why it works
A sharper message before a prettier animation.
The first job is not decoration. It is making your offer easy to repeat, easy to trust, and easy to act on.
The problem
Most businesses are harder to understand than they need to be.
Clarify the offer
We translate your pitch, website, deck, or notes into a tight story people can follow.
Show the value
We build visual scenes that make the customer's pain, your solution, and the outcome obvious.
Drive the next action
Every video ends with a clean CTA for demos, calls, signups, purchases, or investor follow-up.
Video formats
Built for the places your buyers already look.
Homepage Explainer
A clear flagship video for your website hero, landing page, or sales page.
Product Demo
Screen-led storytelling for software, apps, dashboards, and technical products.
Ad Cutdowns
Short hooks and vertical edits for paid social, organic posts, and remarketing.
Investor Story
A polished narrative for pitch decks, investor updates, and partner meetings.
Top use cases
The next useful push is making the video serve a real business moment.
The same production process can aim at different bottlenecks: unclear website conversion, sales follow-up, product education, launch momentum, or investor context.
Homepage conversion
Give visitors a fast path from confusion to "I get it" before they leave the page.
Sales follow-up
Send prospects a short recap that explains the offer better than another long email.
Product onboarding
Show the workflow, value, and first win without making users read a help center.
Launch campaign
Turn one story into the homepage video, paid ad hooks, social cuts, and announcement assets.
Story angles
A stronger explainer starts with the right narrative shape.
For technical offers
Problem, workflow, payoff
Best when the viewer needs to understand how the product works before they trust it.
For service businesses
Messy status quo, guided fix
Best when the customer knows the problem but needs to believe your process is simpler.
For launches
Old way, new way, first action
Best when you need a crisp campaign message that can travel across multiple channels.
Packages
Choose the build level that matches the moment.
Starter
Script + Storyboard
For teams that need the message shaped before production.
From $1.5k- Discovery intake
- 60-90 second script
- Scene-by-scene storyboard
Most useful
Full Explainer Video
Strategy, script, design, animation, voiceover direction, and final delivery.
From $4.5k- Messaging workshop
- Custom visual direction
- Animated 16:9 video
- Revision rounds included
Growth
Launch Video System
One flagship explainer plus platform-specific cuts.
From $7.5k- Main explainer
- Short ad variants
- Vertical social edits
- Thumbnail stills
Proof to build around
The video should make the business easier to judge.
Strong explainers do not rely on hype. They make the buyer's decision cleaner by surfacing the right proof in the right order.
Sample videos
Start with references, not a blank page.
Browse a few sample directions here, then open the full searchable library when you want to compare more styles and business moments.
Result targets
Pick the business result before choosing the animation style.
The right explainer brief starts with the job the video needs to do after it is published.
Process
A production path that keeps the message from drifting.
- Brief Offer, audience, proof, competitors, and CTA.
- Script Problem, solution, outcome, and next step.
- Design Frames, style, pacing, and visual system.
- Animate Motion, sound, exports, and launch-ready cuts.
Scope clarity
Clear boundaries keep fast projects moving.
Included
- Message shaping and script direction
- Storyboard and visual production plan
- Custom design frames and animation
- Launch-ready exports and basic cutdowns
Best supplied by you
- Logo, brand colors, and product screenshots
- Current pitch, website, deck, or sales notes
- Audience, CTA, timeline, and approval owner
- Any claims, data, or testimonials to include
Can be added
- Voiceover sourcing and direction
- Ad cutdowns and vertical social versions
- Landing-page copy based on the video story
- More product scenes or localization support
Launch path
A practical production timeline for fast pushes.
Faster projects stay tight by locking the message first, then using clear approval points for script, storyboard, design, and animation.
Production inputs
The fastest way to start is to send the raw material.
A perfect brief is not required. A rough pitch plus existing assets is enough to shape the first video direction.
Channel plan
Plan the cuts before production starts.
A video is more useful when the homepage version, sales version, social clips, and follow-up assets are planned together.
Website
16:9 explainer, silent-friendly captions, thumbnail still, and CTA-aligned page copy.
Sales
Follow-up cut, demo recap, objection-focused section, and a linkable version for prospects.
Social
Vertical hooks, square crops, short captions, and stills for announcements or retargeting.
Investor or partner
Deck-friendly export, problem-solution framing, traction proof, and a clean context clip.
First call output
Leave with the video angle, even before production starts.
The first conversation narrows your audience, offer, proof, and CTA into a practical direction for the video.
- Primary viewer and buying moment
- Problem-solution-outcome story path
- Recommended video format and length
- Asset checklist for production
What you get
A useful video package, not just one file.
Start here
Send the basics. We will take it from there.
No long intake form. Share your contact details and a short note if you have one. We can shape the audience, message, format, and scope in the reply.
Prefer email?
zev@zdhconsulting.com
Use the same details from the form and include your website or deck if available.
Booking option
Need a faster start?
Send a direct email with your website, timeline, and goal. If the fit is clear, the reply can focus on scope instead of discovery.
Next push
Send the brief and get the first video direction.
Useful next steps usually start with the same inputs: your site, offer, target buyer, current pitch, timeline, and what action the video should drive.
FAQ
Common launch questions.
Can this become the live site for the domain?
Yes. This is a static `index.html` site that can be deployed to GitHub Pages, Vercel, Netlify, Cloudflare Pages, or another static host.
Is the contact form wired to email or CRM?
Yes. The form uses a basic email submission service and redirects to a static thank-you page after sending.
Can I email instead of using the form?
Yes. Email zev@zdhconsulting.com with your website, target audience, goal, timeline, budget range, and any existing deck or product screenshots.
What information should be included in the brief?
Include the website, target audience, business goal, current pitch, timeline, budget range, and any product screens, deck, or brand assets that already exist.
Is there a checklist before I submit?
Yes. The brief checklist covers message, proof, assets, constraints, and channels so the first video direction can be more specific.
Do we need completed portfolio videos before launch?
No. The first version can sell the process and packages, then add real samples as the studio produces work.
What should come next?
Connect the form, add pricing or booking flow if desired, configure deployment, and point the domain DNS at the host.
How fast can a project start?
Most projects can start with a brief, website or deck review, and one message-shaping call. Script direction usually comes before animation planning.
Can existing brand assets be used?
Yes. Logos, colors, product screens, deck slides, screenshots, and rough notes can all guide the video style and script.
Who owns the finished video?
The intended model is a launch-ready video package for your business. Any project-specific licensing, source files, voiceover, stock assets, or special usage terms should be confirmed before production starts.