EMB
ExplainMyBusiness
Explainer video studio
Use cases
Match the explainer video to the business moment.
The same video team can solve very different problems. Start by
choosing the moment where clearer explanation would create the most
leverage.
Website
Homepage conversion
Give visitors a short path from "what is this?" to "this is for
me" before they leave the page.
- Best fit: service businesses, SaaS, consultants, local brands
- Core scenes: problem, offer, proof, CTA
- Useful metric: qualified calls or form starts
SaaS or app
Product demo explainer
Show the workflow and first win without forcing prospects to sit
through a full live demo.
- Best fit: dashboards, apps, technical workflows
- Core scenes: old process, screen flow, outcome
- Useful assets: screenshots, demo recording, feature notes
Sales
Follow-up explainer
Replace repeated custom explanations with one clear video that
can travel after calls and intros.
- Best fit: complex services, consultative sales, B2B offers
- Core scenes: recap, proof, next step
- Useful metric: replies, booked calls, faster decisions
Launch
Campaign explainer system
Turn one launch message into a flagship video plus shorter cuts
for ads, email, social, and landing pages.
- Best fit: new offers, rebrands, product launches
- Core scenes: old way, new way, offer, action
- Useful assets: launch date, campaign channels, brand kit
Education
Onboarding explainer
Help users, customers, or team members understand the first
action and first value faster.
- Best fit: apps, portals, memberships, internal tools
- Core scenes: context, steps, payoff, support path
- Useful metric: activation, support reduction, completion
Investor or partner
Context explainer
Give stakeholders a repeatable version of the market problem,
product, traction, and ask.
- Best fit: decks, investor updates, partner intros
- Core scenes: market pain, solution, proof, ask
- Useful assets: deck, traction notes, product visuals