The video is only useful if the launch is ready for it.

Before publishing, the team should know where the video goes, which cutdowns exist, who owns approvals, and what the next buyer action should be on every placement.

Placement Homepage hero, landing page, sales follow-up, onboarding, investor deck, and channel-specific placements should be chosen early.

Formats The main explainer, short cutdowns, captions, thumbnails, and vertical edits should be scoped before export.

Ownership Approvals, launch date, publishing owner, and post-launch measurement should be assigned before the file arrives.

Homepage

Choose the exact page placement above or near the fold
Align headline, CTA, and supporting copy with the video story
Confirm thumbnail, poster frame, and autoplay strategy
Make sure mobile layout and loading behavior are acceptable

Sales

Decide where the video appears in follow-up emails or proposals
Prepare a short send-with copy block for the sales team
Match the CTA to demo, quote, audit, or next call
Give reps one sentence on when to use the asset

Campaign

List the cutdowns needed for paid social or organic posts
Confirm vertical, square, and landscape priorities
Prepare captions, hooks, and thumbnail text if needed
Set the launch sequence instead of posting everything at once

Operations

Name the publishing owner and final approver
Confirm the live date and where files will be stored
Track the main success signal after launch
Queue any follow-up edits based on real usage feedback

Start with a launch-ready brief Open video plan Compare packages Browse samples Read FAQ