Message
- Business, product, or offer summary
- Target buyer and buying moment
- Main problem the viewer needs to understand
- Desired CTA after watching
Brief checklist
What to send before the first video direction.
Send whatever you already have. Rough notes are enough to start, but these inputs make the first script and scope recommendation sharper.
Proof
- Customer results, quotes, or examples
- Product screenshots or demo flow
- Competitive difference or positioning notes
- Claims that must be accurate or approved
Assets
- Logo, colors, fonts, and brand guide
- Website, deck, sales copy, or landing page
- Existing footage, screen recordings, or images
- Any required disclaimers or legal notes
Constraints
- Deadline and launch date
- Budget range
- Review owner and approval process
- Channels: website, ads, sales, social, deck